Hi! 

My name is Alejandra Zentella, a resourceful professional with a passion for impact innovation and entrepreneurship. Graduated with honors as a Product Designer and holding a MSc in Strategic Design from TU Delft, I bring a unique blend of lateral and strategic thinking to the table.

For me, strategic design is not just a career—it's a transformative force. It yields the tools to foresee opportunities and shape solutions for people. It involves the responsibility to create consciously and invest time in experimentation, ensuring that goals are not merely fulfilled but completed with precision and purpose.

I pride myself on being a pragmatic yet meticulous individual with a wide range of methodologies in my toolbox. Whether navigating the complexity of the fuzzy-front-end or facilitating workshops, my centered disposition and my creativity have proven invaluable. I thrive on the possibilities that design offers to not only transform but, most importantly, better our world.